H&M is a very very very smart company!! Isabel Marant is very popular right NOW ( wedge sneaker trend) and with the help of H&M her brand will get a HUGE amount of attention in the US with this new partnership. H&M knows exactly how to use popular high end designers to push sales and keep their name out there in the fast fashion world. Their Versace line and Margiela line did huge numbers and I know this one will too!!!!!
Isabel Marant to Design a 2013 Fall Collection for H&M | Hypebeast Mobile
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